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Not So Serious by Pallavi Mohan showcased its latest Autumn Winter’19 collection,titled “Simply Studio 54” at Lotus Make Up India Fashion Week’19.
This eclectic collection is based on the infamous Manhattan nightclubs and discotheques from the 1970’s. The show was an extravaganza of
handcrafted ensembles of over 35 exquisite styles for women all against an ostentatious backdrop with grand
elements & mesmerizing lighting.
This collection extrudes a high glamour quotient; each ensemble portrays a modern & sexy vibe with elements of
romanticism. Adding drama & opulence through versatile garments, this is one of the most glamorous collections
showcased by the brand. Not So Serious has ventured into the use of colour pallet’s never used by the brand
before, the use of rich & luxurious jewel tones like royal blue, deep crimson, ivory, Emerald, warm beiges & silver
hues are persistent through the collection giving a sense of decadence. The collection features mid length &
flattering silhouettes with softly structured garments, voluminous sleeves, detailed pleating, baggy waistlines &
intricately crafted ruffles. Scattered embroidery with softly structured garments, abstract forms & 3D whimsical
laser cut flowers are key in surface ornamentation. Handcrafted techniques that amplify and highlight each detail
of the garment have been used in the form of appliqué work, & hand crafted sequence.
Commenting on her latest collection Pallavi Mohan quotes: “We have created a super glamorous collection
through which we aim to transport the audience to into a world of the roaring 70’s. Remaining true to the brand
aesthetic, the overall vibe of this collection is feminine & romantic. It is a great feeling to see this collection come
alive in such a mesmerizing way”
About the Designer:
Pallavi Mohan has been turning heads with her unconventional designs and remains consistent with her signature
style and in a period of 10 years, has fabricated a solid establishment for Not So Serious by Pallavi Mohan. The
brand "Not So Serious" debuted in 2009 with Autumn /Winter 2009 collection at Wills Lifestyle India Fashion
Week “Not So Serious” endeavors to constantly break the mold and create an individual style statement. The
brand believes that simplicity is the ultimate sophistication. The fresh and crisp sensibility of the label pushes the
envelope when it comes to style and elegance. Looking back at the evolution of the brand from stylishly witty,
quirky to individualistic – it offers something for everyone.
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