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The Only App you will need in 2019 |
The recent years has seen long strides made in the
Smartphone industry. Developers across the globe push boundaries to deliver the
most optimized mobile device. The industry is never silent nor does it sleep.
Tech enthusiasts around the globe are looking for the next big thing. The recent
trends indicate that excitement and development in the market overall. The
biggest trend over the last couple of years has seen the screen to body ratio.
To get the best possible viewing area. The never-ending fight to cut bezzles and
corners has brought a whole new dimension to the mobile screen. Similarly, other
features like the notch, increased battery life, in-display fingerprint sensor
and fast charging have changed the way we use smartphones.
Smartphone & Apps
Before we go any further, let's cut to the chase. The truth of the matter is
that a smartphone is only ‘smart’ by running various applications i.e apps on
it. Regardless of the brand and build quality, it is the apps that bring the
smartphone to life. In 2018, you cannot live without mobile apps. We use them to
chat with friends, order food, take photos and the list is unending. And
according to the statistics, we spend more time using our smartphones than PCs.
Such is the advancement in the mobile space. Back in 2010 with the launch of the
iPhone, everything changed! Many believed it would be the start of a new
evolution of mobile technology, and they were right. When Apple launched their
app store in 2010, they launched a total of 552 apps out of which 135 were app.
In just a week, users downloaded over 10 million apps! In fact, the word ‘app’
became the word of the year in 2010. Then entered Google play store and the
android era and rest became history. Fast forward to today, there are over 2
million apps on the play store!
The Pain Point
However, in contrast to the long strides made in smartphones, not much has been
done in the mobile applications space. Bengaluru based startup AppBrowzer, a
unit of ROID Technologies set into motion to solve the above pain point. Sure,
there have been newer applications being introduced to solve various solutions.
But the fundamental technology of mobile apps has remained the same ever since
inception. What’s more is users are spoilt for choice when it comes to mobile
apps. There is an app for literally everything! But too many can be bad. On an
average, users only use a maximum of 30 application on their smartphone. This is
a huge contrast to the 2 million on the play store. It’s pretty simple, no one
wants clutter! Time has come for a change in the mobile app world. Something
that is fresh and next-gen.
Introducing AppBrowzer, The Revolutionary All-In-One App
Bengaluru based startup
AppBrowzer, a unit of ROID Technologies set into motion to
solve the above pain point. Founded in 2015, by Sunny Gurnani and Venkatesh Rao,
the startup consists of a 10 member team spread across different roles. After
about a year of research and testing, the AppBrowzer team has figured out a way
to make use of the best of both worlds by merging web and native app
technologies. It set into motion to curate an app that gives a wholesome
experience for the user without the need to install other apps. It is truly the all-in-one app for the 21st century.
The app basically hosts different user-centric categories namely Shopping,
Social Media, Games, News, Travel and Booking, Food and so on. You can watch
this video to get an idea of what’s we’re talking about. Fast forward to today,
AppBrowzer has over 5 lakh in installs with an audience that spans across India.
Standout Features
It’s virtually impossible to host this many platforms under one roof. There is
another problem, what about the experience. The major challenge to bring it all
together is that the normal mobile web apps are not good enough. But the
AppBrowzer team has found the right balance of integrating instant apps and PWAs
that would not deter from the native experience. Further, a key advancement made
by AppBrowzer is the introduction of Smart Apps. According to CTO and Co-Founder
Venkatesh Rao, he says “Through Smart Apps, we are redefining the way users look
at mobile apps”.
Smart Apps launched recently in October 2018 are basically tailored categories
that contain the most used apps. For example, a category like shopping would
contain top apps like Amazon, Flipkart, Shopclues and Snapdeal together in one
screen. But how? Their unique technology allows users to access all the apps in
Smart apps with a simple swipe! What’s interesting is in the shopping section,
you can compare prices with a single query across these four mentioned
platforms. You can read their
blog, that gives a detailed explanation of the
difference between conventional and smart apps. Similarly, they have built smart
apps for other categories like Social Media, Deals, Food, Travel and Hotel
booking. Another key feature they have included for smart apps is the ability to
add them to your home screen, so now you can access them without even entering
the app itself.
Bottom Line
It’s time to redefine the way we use our smartphones. We are stuck with
constantly trying to switch between apps we love. For a long time there was no
answer, but now with AppBrowzer, you can get everything in one app. Rightly so,
they have termed themselves as the ‘revolutionary All-In-One app’ that’s
striving to build next-gen apps for the post-modern smartphone user. AppBrowzer
is loved by users with a rating of 4.5. It is available for download on the Play
Store. Head over to AppBrowzer’ blog page to get the latest and more
information.
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