With Chinese smart phone makers having captured 49 per cent of the market in the first quarter of 2017 and threatening to wipe out domestic players, Lava has just launched what can be described as a truly mid-segment premium device from an Indian player.
Aiming to achieve a 10 per cent market share in the premium smartphone category in 2017, domestic smartphone maker Micromax launched its first dual camera smartphone Dual 5 at Rs 24,999 in late March.
