How Digital Marketing Can Help Local Business Grow
The escalating growth of digital marketing with its customized SEO features
has not only proved to be a boom for large organizations but also for the local
business sector. The local search marketing strategy is one of the most suitable
ways for local marketers to let customers find them at their location and
develop an interest in their product or service.
Irrespective of the size of the company, be it a small or large organization,
digital marketing plays a major role in maximizing sales for the sellers.
The only thing to take care of by the retailers being, optimizing their
websites, engage in link building, and monitoring the reputation of the website
through reviews and comments. In order to make this work, you need to make your
website visible, optimize your online information and increase your chance of
showing up in the searcher’s results.
Whenever a potential client uses his phone to search for a local product or
service, Google provides the client with a ‘call’ option. This is the most
beneficial feature to both the client and the seller, through which the overall
chances of the website will be boosted to reach the top of the search list. This
is easily one of the major advantages of having a local SEO.
If you’re wondering how digital marketing can be useful for local businesses,
here are the things you need to keep yourself informed before entering the world
of digital marketing.
The Importance Of Digital Marketing For Local Business:
Digital marketing is quicker and better in promoting your product than the
traditional form of advertising such as printing ads, giving out coupons or
flyers. It allows you to engage and interact with your customers and by
interacting with them digitally, you will not only get to know what they are
looking for but also develop a relationship with your client and increase their
Although a lot of local businesses are mostly based on the traditional offline
form of advertising, it is recommended to invest a fair amount into advertising
for your product online, because your potential customers are already online.
They want to look through your website, go through the reviews, and find out
what other clients are saying about your product. It is therefore highly
important to ensure your constant online presence, to be on par with the
competing digital world.
Not to forget the fact that digital marketing is also cost-effective when
compared to advertising on TV and radio. It is especially beneficial for small
businesses that wish to start with small budgets and gather wider audience at
the same time.
How Social Media Can Help Your Business Grow
The Social media platforms are booming with activity and doesn’t seem to end
anytime soon. Social media, which was formerly enclosed to the personal realm,
has now extended its wings to the business world. Social media is especially
advantageous for local businesses, as it is customized and concentrates on the
needs of an individual and the community. It lets people know what’s trending on
Unlike large businesses, local marketers can make use of social media and
personalize their marketing strategy by having customers talk about their
products on social media platforms through the comment section. This way, the
customers are encouraged to ask questions and give reviews and get their doubts
clarified real quick.
The surging growth of social media provides a great opportunity for the target
audience to engage with their favorite brands. Regardless of whether your
business is small or large, online or offline, using the right strategies and
tools of social media will play a vital role in accumulating organic traffic and
expand your client base.
Interacting with consumers online and giving your products the social media
touch, is in itself an effective marketing strategy. This form of marketing
strategy should be taken into consideration when small businesses are looking
for a game-changer to build brand awareness and hike up their revenues.
Why You Should Use Local SEO
According to research, 3/4th respondents have turned to digital marketing to
expand their client base. It is also proved that social media strategies,
especially Facebook has aided a lot of small business owners to reach their
target audience and generate sales. There are no other better methods to attract
clients than using the localized SEO.
The primary function of Search Engine Optimization strategy is to increase the
company’s visibility on search engines like Google and Yahoo. Surveys inform us
that 76% of searchers, who use their smartphones to search for something nearby
with a ‘near me’ optimization’, are customers with a ‘purchase intent’ who end
up visiting a business within a day. For instance, when a searcher is looking
for ‘plumbers near me’ with a local intent, the SERP will list out a number of
plumbers from the searcher’s geographical area, along with the review, which the
searcher can choose from.
What Is Required For Website Localization?
To rank in Google Maps and generate traffic for your website, you need to use
the right SEO strategy. Some of them include optimizing the Google My Business
page, using geo-targeted Google ad, targeted Facebook and Instagram Ads,
citation building localized content and managing reviews.
Optimizing your Google My Business page
To optimize GMB page, you need to go to Google My Business and sign in to your
Google account using your business email. You can type the name of your business
or choose one from the drop-down list of suggestions.
You can also decide if you want your business location to appear on Google Maps.
Before clicking ‘finish’ make sure you choose the right category of business and
have accurate NAP (Name, address and Phone number) citation across all platforms
like your website and social media profiles.
Geo Targeted Ads
Geo-targeting allows you to target your ads to and lets these ads to appear only
to customers in a certain location, or set of locations, that you specify. This
form of targeting is specially designed for retail business and is one of the
most suitable and effective strategies to gather valuable traffic for your
website. It is also called local awareness advertising, where the retailers can
bring in customers using geo-targeting in a specific geographical area. All you
have to do is add the zip-code of your location, the city or country.
Geotargeting has also made it possible to specify and narrow down the target, by
filtering down the age, gender, interest, and connections within your desired
location. This is a great way to increase the ROI of your social campaigns
through targeted Facebook and Instagram Ads.
Using geo-targeting through Promoted Facebook posts or Twitter Ads has proved to
be efficient for small businesses that focus on customers in a specific region.
In addition to that, this strategy is tailored to increase the Likes and clicks
on your website.
Backlink is a form of citation that adds value to your website when someone who
talks about a topic related to your product or service and refers to your
website. Meanwhile, one must also remember that quality and relevance are more
important than quantity.
Getting quality and relevant backlinks that come from a high domain authority
website are of the most productive SEO tactics to gather organic traffic and
hugely influence the search engine results. creating valuable content is a vital
part of your link building campaign. Without a doubt, it not only encourages
other people to share your content by referring to them but also contribute to
the ranking on the first page on Google.
Citation building is also known as online directory listing or business listing.
It involves submitting accurate business data to business directories on popular
SEO platforms such as Google My Business, Facebook, TripAdvisor, Yelp, etc. the
citation can be built either using the structured type, where you can submit
your company’s information on a list or use the unstructured type of citation,
that has information across the webpage.
Online citation usually includes a number of things such as your company’s name
location, contact number (NAP), opening hours, products or services, social
media links and your website URL, that need to be mentioned in order to bring in
quality traffic for your website in the local algorithm, while also boosting
your local search ranking. However, there is also the possibility of losing
customers for your product, if they find incorrect information on the online
directories. Hence it is highly advisable to have relevant and constantly
updated citation is the most crucial to maintain the trust of the customers.
According to research, retailers who keep responding to their reviews regularly
are said to earn 19% more annual revenue than an average retailer. It is
recommended to start with claiming listings on the most popular review sites
such as Google and Facebook. Including reviews for your website will improve the
The clients are encouraged to go the extra mile to trust your product when you
are responsive and prompt in replying and thanking them for their feedback,
which ultimately contributes to increasing sales for your business.
Verifying your Google My Business page greatly increases your chances of
appearing in local search results in your area, whereas a localized content
brings added SEO value. This is why it is extremely imperative to know your
audience, in order to turn them into your customers.
A content that tells exactly what the potential clients will get out of you, is
the content that will be shared by the clients. It is advised to have content
that is relevant to your business and location. In addition to that, using
geo-targeted keywords that clearly state the business location will not only
generate more leads but also ensure the ranking of your business for local
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, things you should know before entering the world of digital marketing.