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How to Write SEO-friendly Website Content
Writing for the web requires a balanced approach between
meeting the needs of the reader, and meeting the requirements of successful
search engine optimization (SEO) so that a site receives organic traffic from
search engines. Following are some tips for improving SEO and website usability,
in a way that honors both sets of requirements without making sacrifices in
Write Web Content for Readers, Not Search Engines
Google and other search engines place a high importance on quality of content,
and are regularly updating their algorithms to better align with the goal of
providing the best ranking to sites that are shown to be authoritative
Google looks unfavorably at websites that attempt to game the system through
keyword stuffing, purchasing links, or engaging in other such artificial means
of improving a site's ranking. As search engines get better at identifying
quality sources, copy that is written merely for search engines will become
easier to spot, and prove to be less valuable overall.
So while it is important to keep an eye on improving SEO, it never pays to place
so much importance on search engines that a website ceases to make sense to its
readers. For this reason, writing web content for the human audience should
always be a priority for any web writers.
Writing Web Content that Improves SEO and Website Usability
There are many things other than
web hosting that a
webmaster or site owner need to take care, and publishing good content that
improves SEO is necessary. Below are some ideas to consider:
Pay attention to content length – Write articles that are
between 400-800 words in length. This is a good length for engaging and keeping
the attention span of readers, and is long enough to be picked up by search
engine crawlers who tend to ignore pages with less than 200 words.
Use good internal linking strategies – Internal linking of
content with contextual links, user-friendly navigation systems and sitemaps can
help to guide readers and web crawlers to relevant content.
Regularly update content – Updating content on a regular basis
can attract a greater number of visitors in human and search engine form.
Consider scheduling blog content to help maintain a smooth editorial schedule
for new content.
Write focused content – Write pages that focus on 1-2
competitive keyword phrases to increase keyword density and provide tight pieces
of writing that stay on-topic for readers.
Link to authoritative outside sources – Linking to outside
sources that provide authoritative content can help to provide useful
information to readers. Linking to sites that rank well in Search engines can
also be good SEO as search engines pay attention to both incoming and outgoing
links when ranking the quality of a website.
Writing web content with a focus on improving SEO and enhancing website
usability for readers can go a long way toward creating a valuable online
resource that ranks well with search engines and visitors.
TAGS: SEO-friendly Website Content
, Website Content
, How to write website content