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7 Factors Google Uses To Evaluate Links for SEO

By 3.5.2018         Phone:8588093577       Mail Now Send Mail   Post Comments

Inbound links are one of the most powerful tools in the area of online marketing. Every link pointing to your website gives authority to your site, which makes it more authoritative and trustworthy in Google’s eyes. The higher your website attain authority, the higher it’s going to rank in the searches, which ultimately means more traffic and brand visibility.

Thankfully, Google has shields in place to make sure that all links aren’t treated equally; that’s a good thing because it means you can’t spam links across the web to manage rankings without getting a Google penalty. Most of us can judge quickly whether a link is “natural” or whether it’s spam, but Google’s evaluation process is more nuanced than this. So how, exactly, does Google figure out links in its ranking algorithm? There are seven main factors:

1. Source Authority:-

As a normal rule, the more reliable the linking source domain is, the more power the link is going to pass to the site it links to. For example, if a newly created site doesn’t have a good amount of readers and doesn’t have many links on its own, it’s going to be a low-authority site; any link you get from this site will have a marginal benefit at best.

But if you can get a link from an old, well-known online publication, such as The Huffington Post, you’ll get way more benefit from the link. Obviously, the more accurate the link, the harder it is to acquire, so you’ll need to make a balance of efforts between those which are most rewarding and those that are actually available to you.

2. Nofollow:-

There is a specific omission to the authority rule: the nofollow tag. Google allows you to tag certain links in the HTML code with “rel=nofollow” to indicate that they shouldn’t be followed or used as a medium of passing authority.

This is mostly taken into work by the publishers to make sure that their authority isn’t damaged by outbound links that lead to unreliable sources; after all, links are something of a two-way street. You can also mark your own links with a nofollow tag if you want the link to stay without passing power to other pages.

It’s commonly reflected that if a link is marked with a nofollow tag, Google will ignore it. However, various studies have suggested that nofollow links aren’t always ignored by Google and that having enough nofollow links may actually be crucial for good SEO.

3. Source Relevance:-

There’s also proof to suggest that the importance of your linking origin also matters in Google’s estimate. If you’re posting on a blog about making great pizza, and you link to a criminal defence lawyer’s page, then there’d better be a wise reason for it. If you’re linking to a site about how to make the best ingredients for your restaurant, it makes more sense.

Publishers that publish articles on a huge variety of topics often have category pages that divide these topics, and in these kinds of cases, it’s important that the link stays on a page within the right topical range. The rule of thumb here is to ensure that the link makes a logical sense for your readers.

4. Contextual Relevance:-

The content that surrounds your link is also crucial. Text before and after a link serves as contingent applicability for the destination page of the link, catering Google to determine how the link describes the content in which it’s placed. This effect is most noticeable in the sentence in which the link resides, followed by the paragraph in which it stays, which is followed by the body of the entire article in which it resides.

5. Anchor Text:-

The anchor text of your link is expected as well; this is the clickable text in which your link is “stored.” Several years ago, before the launching of Google’s Penguin algorithm, it was advised best practice to use anchor text showing the exact keyword for which you expected the linked page to rank in search results.

These days, anchor text still plays a vital role in the conclusive relevance of the linked page but is also the most feasible signal for Google to use to detect handling, which can put anyone at risk that is using keyword-rich anchor text excessively.

Nowadays, it’s not much important to use keyword-rich anchor text and more important to make sure that the link anchor text is natural and journalistic. Despite relying on anchor text to generate relevance of your linked page, rely on contextual and source relevance.

6. Link Destination:-

When calculating links, Google will also look at the destination page—the page through which the link points. It should be a capable part of the content that adds up value for readers coming from the source article.

Google will analyze the title and body of the destination piece, and guide its need based on its relevance and other quality-indicating factors. Links pass power to both your overall domain and the individual pages you’re targeting to, so funnelling links to one or two core pages can make those pages rank higher than your other content ultimately.

7. Diversity:-

Finally, Google will measure the assortment of your inbound link profile. It’s well-cited that a major factor Google looks for is domain diversity, which is the number of unique and distinguished domains from which your website has inbound links. For this reason, it’s more worthy, to attain links from five different publishers than it is to attain five links from one publisher.

Achieving multiple links to the same destination page helps to achieve its page authority, and is necessary if you’re trying to boost a particular page on your website in the rankings, but doing so too often can make your links looks non-natural and manipulated. That is why, when it comes to building a link, assortment of every aspect – anchor text, linking source, destination URL, etc. – is very crucial.

Think Beyond Google:-

I want to mention that while the majority of this article has considered links in the context of what they can do for your rankings in Google search, that’s only one of the small parts of their overall value. Generating links, especially on big publications, also has the caliber to send your website referral traffic—in other words, people who confront your link and click it to read your content.
Your link generating strategy should be in a balance of looking natural in Google’s eyes, creating a network of referral traffic to enjoy, and doing what’s best for your readers and users. It’s a balance you’ll have to goal carefully, but the results are worth it.

TAGS: SEO,   inbound links,   SEO tool,   online marketing,  

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