St. George's Church festival alias Edathua feast is held at St.George's Church, Edathua which is about 24 km from Alappuzha, on the Alappuzha - Thiruvalla Road. This 11 day long annual feast is celebrated from 27th April to7th of May (Malayalam month of Medam). During the feast, the statue of St George beautifully adorned with gold is carried out in procession and it is placed on a platform at the center of the church till the concluding day. The holy mass and novena are held on all days of the festival, in Tamil and Malayalam.  Pilgrims from all parts of South India, irrespective of caste and creed, visit the church and seek the blessings of the saint. Every evening, cultural programmes like music, dance and other performances are conducted.