Why You Should Create A Logo And Build Your Brand ?
| ByRudra Singh
Logos are critical to a brand’s success. This is the reason that all brands, whether big or small have their own logos. Logos that power big brands are easy to recall in a world where customers are spoilt for choice. How can you use a logo to make your business stand out?
A logo is your company’s graphic representation and helps you establish your company’s identity in the market. Is an image, it can speak a thousand words about your business- it’s easier to establish your brand and connect with potential customers through a logo. Many surveys have confirmed that customers look at a company’s logo before purchasing from it. Consumers often compare logos to decide which company to trust. Here’s why it’s absolutely necessary for every company to have a logo.
To Create A Great First Impression
A logo is your company’s image. And it’s important that you create it correctly. For example, an NGO needs to have a logo that portrays its good work. On the other hand, a tyre company can have a logo that depicts speed, or durability and toughness.
You want to create something that is unique for your business and doesn’t resemble clip-art. What is important is not merely having a logo, but a logo that has meaning or brand story behind it.
To Become Memorable
Adidas, Nike, Coca-Cola, Google, Apple, and KFC are some brands that have logos most people can recognise. It’s natural for humans to remember more of what they see - ensure you make your customer aware about your brand not just from the logo itself, but from derivatives like colour schemes and typography.
To Stand Apart From Your Competitors
Customers use cues like logos to determine how well thought out a business is.
This is where having a good logo will help you to stand out of the crowd. Your logo needs to convince customers that you’ll meet their expectations. If your logo is unable to do that, they’ll turn to your competitors.
Along with these, one of the main reason why you need a logo is because your customer expects it from you. A logo is like ‘the face’ of your business and customers like to see commitments from your end towards what you are doing. And the logo is the best way to show it. Put your logo out there proudly with your collateral and packaging.
If you want to create a logo immediately without the hassles of hiring a designer or a design agency to conceptualize one for you, you can opt to use a logo maker instead. There are a number of providers out there, such as Shopify, who offer free logo maker interfaces to help you design your own logo online for free. All the tools you need to create a brand are available on the interface and you can design a logo for your business in minutes. A free and professional logo design maker is the best choice you have when you look at the low cost options.