The impasse over the release of the Aamir Khan-Kajol starrer "Fanaa"
in multiplexes is far from over, with distributors and exhibitors still
squabbling over their share in profits Wednesday.
Yash Raj Films, the distributors of home production "Fanaa",
have reportedly demanded a seven percent hike in the share of profits
the film may earn in the first week of its release. But multiplex owners
have rejected the demand. They say such a move would force them to increase
ticket prices.
"As far as we are concerned, 'Fanaa' will be released as per schedule
Friday, May 26. 'Fanaa' will be definitely playing at single-screen
theatres. Other than that I have no comments. Negotiations are on,"
a spokesperson of Yash Raj Films told IANS.
Justifying Yash Raj's stance, "Fanaa" director Kunal Kohli
has said, "We are being very fair in this regard and not asking
the audience to pay more for the film. The audience will pay as much
as they pay usually for any film release at a multiplex."
He said they are not forcing a hike in multiplex tickets rates for
"Fanaa" but want to negotiate a better share in profits.
But countering the argument, a spokesperson for Adlabs Multiplexes
told IANS the demand would force multiplexes to increase ticket prices
and the audience would have to bear the extra burden.
"Unlike single-screen theatres, multiplexes provide audiences
with added facilities and better comfort and viewing experiences. Our
overhead costs are higher. Our tickets are usually five to eight times
the price of single-screen theatres. And any further increase of ticket
prices will hurt business," he said.
"Audiences in the metro cities are increasingly getting used to
multiplexes, and a situation like this will adversely affect 'Fanaa's'
box office chances. Especially when audiences are gearing up for a big-screen
battle Friday with 'Fanaa' facing 'X-Men: The Last Stand' and the controversial
global blockbuster 'The Da Vinci Code'," he said.
Even as the feud rages, other producers and distributors have jumped
into the controversy. They say they will closely follow any change in
profit-sharing ratios and will want to replicate the same when their
films hit the theatres.
Producer-distributor Ronnie Screwvala of UTV Films which has the Kareena
Kapoor-Shahid Kapoor starrer "Chup Chup Ke" lined up for release
and Rakesh Rohan, who has handed over the distribution rights of his
film "Krrish" to Yash Raj Films, are keenly following developments.
Echoing Kohli, Screwvala said, "They (multiplex owners) have formed
a cartel. They have been given entertainment tax exemption by the state
but they have not passed the benefits to anyone else."