Pria Kataria Puri, a savvy fashion designer with a wild streak running
through her explorative style personality, is one of the original
proponents of Indian 'Nouvelle Courteure'. She entered into the world
of Fashion by earning formal training from a polytechnic in New Delhi,
and from FIDM, San Francisco, where she showcased her first collection
of Occidental Evening Wear at the San Francisco Fashion Centre.
Pria is totally dedicated to 'Occidental Couture', which is an amalgam
of oriental and western ideas that enhance the mystique of the female
form. Being inspired by the gypsies and Egyptian extravagance she
calls her collection as "Sensuous with elegant silhouettes, luxurious
feminine fabrics, teamed with a rustic colour palette, intricate and
exquisite hand embroidery in keeping with my signature style."
Her area of specialization, 'Colour and Embroidery' plays a significant
role in all her collections. She uses lot of hand trappings in wool
threads along with mirror work, shells, beads, embroidery etc. Her
designs are modern in its form and Indian in its mode of expression.
She believes that it is her moral obligation to keep India's ancient
heritage of fine craftsmanship alive rather than just make outfits.
A winner of Bharat Yuva Ratna Award and the Bharat Vikas Award, she
is committed to keep it.
Pria shuttles between Delhi and Mumbai and manages her family and
business equally well. Her other hobbies include Horse riding, Roller
blading, Indian classical music, Bharat Natyam, Piano, Palmistry,
Sketching and Cooking.
