This is a four day tourism fair with a colourful march of 101 elephants.
During January 17 to 20, the elephants decorated with bright colours and
jewels, march from Thrissur to Thiruvananthapuram via Kochi and
Alappuzha. The march concludes at Thiruvallam, near Kovalam Beach with
cultural programs and seaside barbecue. Boat races and folk art performances
are also arranged during this period where the tourists can have glimpses
of Kerala culture.